11/21/2022 0 Comments Keep it golden![]() Sterling Heights leadership knows, through data, that retail is an industry of flash, style, and excitement. Why did Sterling Heights pursue the dedicated branding and signage? To stand out and be different in a relatively undefined suburban landscape. The cost for signage was $85,000 for each of the defining sings, and $180,000 for the golden ring. The branding package in Sterling Heights included dedicated welcome signage featuring the names of the member communities and a 35-foot golden ring icon to help define the area. It was for these reasons the City of Sterling Heights decided to pursue dedicated branding signage and a standout icon to help promote this economically vital area of the city. The entire cost of these improvements was less than 5% of the overall roadway improvements and consistent with industry standards for major roadway projects. These crossings are a way to connect Lakeside Mall area to shopping district in Shelby for pedestrian use. There are two, located between Schoenherr and Hayes. Newly installed mid-block sidewalk crossings are brand new sidewalks that connect both sides of M-59 through the median. Knowing the Michigan Department of Transportation (MDOT) was planning major roadway improvements in 2018, including $55 million within the Golden Corridor, regional community leaders developed a master plan to enhance the corridor brand through aesthetic enhancements, such as decorative traffic signal mast arms, enhanced landscaping, monument signage, elimination of chain link fencing, decorative cross-walks and the like. M-59 is inarguably one of the largest economic hubs of Macomb County. Approximately 100,000 vehicles travel the Golden Corridor every single day. Consumer spending data for the Golden Corridor reveals more than $2.6 billion is spent annually, with $720 million in restaurants, $400 million in home improvements and $215 million in entertainment alone. The Golden Corridor is recognized by the Detroit Regional Convention and Visitors Bureau as an area of note, as its commercial assets exceed $1 billion. Clemens - and is home to world-class shopping, dining and retail as well as colleges, hospitals, a minor league baseball park, a major performing arts center and bustling industry. The Golden Corridor stretches through Utica, Shelby Township, Sterling Heights, Clinton Township, Macomb Township and Mt. The City of Sterling Heights is home to the Golden Corridor, a stretch of roadway between M-53 and I-94 designated as “golden” because of its immense economic impact in Macomb County and Metro Detroit. ![]()
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